So, the Olympics are going. You might have heard of them.
Which means millions are people are watching and being inspired by a bunch of sports they only remember exist ever four years.
That’s me as well, because I forget about boardercross sometimes. At least, until Lindsey Jacobellis and Nick Baumgartner win gold medals and I’m tearing up at the thought that people my age can still accomplish athletic feats.
WHAT. A. MOMENT. 🥇@LindsJacobellis and @nickbaumgartner win the first-ever Olympic mixed team snowboard cross gold medal! #WinterOlympic
pic.twitter.com/XKa1ciDyEZ— Team USA (@TeamUSA) February 12, 2022
This moment was inspriring to a lot of people – especially people in their late 30s / early 40s.
So if there was ever a time to build a little, flowy, fun boardercross course at your mountain? Well, this might be it.
This just in, Mary’s lift has a new Boardercross run! Head over to “Illusion” for more berms and rollers to sink your edges into. 🏂⛷ *Skiier’s are welcome too*
🏄🏻♂️ Chase Burch
pic.twitter.com/5fSytcLUUQ— Powder Mountain (@PowMow) February 15, 2022
Do you need a boardercross course every year? Probably not. But this year? Man, what a perfect opportunity to convert that inspiration into a nice little funnel of intent.
Great work, Powder Mountain.
UPDATE: Just got a tip that Seven Springs opened the east coast’s only 22′ pipe today which is just in time for the ski halfpipe finals that are happening over the next few days. Love it.
❄️ The only 22-Foot Super Pipe on the East Coast is OPEN! ❄️
🎿 31 slopes and trails
🌞 High of 55 degreesSnow Report: https://t.co/rw4pGi01Tx pic.twitter.com/ikUDHZkR04
— Seven Springs (@7SpringsPA) February 16, 2022
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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