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Powder Mountain’s perfectly-timed new boardercross course.

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So, the Olympics are going. You might have heard of them.

Which means millions are people are watching and being inspired by a bunch of sports they only remember exist ever four years.

That’s me as well, because I forget about boardercross sometimes. At least, until Lindsey Jacobellis and Nick Baumgartner win gold medals and I’m tearing up at the thought that people my age can still accomplish athletic feats.

This moment was inspriring to a lot of people – especially people in their late 30s / early 40s.

So if there was ever a time to build a little, flowy, fun boardercross course at your mountain? Well, this might be it.

Do you need a boardercross course every year? Probably not. But this year? Man, what a perfect opportunity to convert that inspiration into a nice little funnel of intent.

Great work, Powder Mountain.

UPDATE: Just got a tip that Seven Springs opened the east coast’s only 22′ pipe today which is just in time for the ski halfpipe finals that are happening over the next few days. Love it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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