skip to main content

Pinehurst’s audio content is gold while they wait to reopen.

divider image for this post

This week I’m gonna share some non-ski inspiration. Truth be told, ski is blowing me away with the creativity overall, but there are some other pockets out there I’ve come across.

Many a golf course is open right now. More than 80% of all courses, in fact.

Pinehurst, however, is not.

The Power
Now, Pinehurst is pretty dang high on my golf bucket list. It’s an absolutely incredible destination with a ton of history and some of the best golfing you’ll find anywhere. It’s not quite the level of Augusta National, but it’s not far behind.

Which means just being on the course is nearly as good as playing the course. And that idea is exactly why this latest bit of content is so, so good.

While they are waiting to open, they’re letting the course do the talking.

I love this content so much.

These golf courses are such incredibly beautiful and manicured corners of the earth. They’re so incredible that fancy edits, snazzy music, clever transitions are unnecessary at best, and distracting at worst.

Great Food
It reminds me of chefs talking about that perfect cut of tuna or steak, fancy sauces or seasoning are insulting to meat of that quality.

The same goes here. And the same is true of so many ski resorts. Just think about all the incredible moments around your mountain:

  • your sunsets
  • your misty mornings
  • your fall leaves
  • the sound of wind blowing through the pines

Those are the things that memories are made of. There is no theme music when folks visit your resort. High quality audio and video like this can transport them back in ways other content can’t.

A brilliant move from Pinehurst. And a great starting point for ski resorts.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.