This week I’m gonna share some non-ski inspiration. Truth be told, ski is blowing me away with the creativity overall, but there are some other pockets out there I’ve come across.
Many a golf course is open right now. More than 80% of all courses, in fact.
Pinehurst, however, is not.
Now, Pinehurst is pretty dang high on my golf bucket list. It’s an absolutely incredible destination with a ton of history and some of the best golfing you’ll find anywhere. It’s not quite the level of Augusta National, but it’s not far behind.
Which means just being on the course is nearly as good as playing the course. And that idea is exactly why this latest bit of content is so, so good.
While they are waiting to open, they’re letting the course do the talking.
I love this content so much.
These golf courses are such incredibly beautiful and manicured corners of the earth. They’re so incredible that fancy edits, snazzy music, clever transitions are unnecessary at best, and distracting at worst.
It reminds me of chefs talking about that perfect cut of tuna or steak, fancy sauces or seasoning are insulting to meat of that quality.
The same goes here. And the same is true of so many ski resorts. Just think about all the incredible moments around your mountain:
Those are the things that memories are made of. There is no theme music when folks visit your resort. High quality audio and video like this can transport them back in ways other content can’t.
A brilliant move from Pinehurst. And a great starting point for ski resorts.
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