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We want people to picture themselves at our resorts, so Sir Sams did just that.

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Among the many things we hope our content will do inside the brains of those who see it is a single word: imagine.

We want them to, at least for a second, imagine what it would be like if they were carving those turns, imagine the serenity if they were looking from that hotel balcony, imagine if they were sipping a cool drink slopeside on a sunny spring day.

If that’s the hope, why not take a page from Sir Sam’s marketing playbook and help your followers make that connection?

It’s such a simple tweak, but speaking anecdotally, it worked.

Usually when I see a view or a fireplace or a thing someone else is experiencing, I admire only that moment. My brain says something like this.

“That’s a nice fireplace. Are those real logs? Doesn’t look like it. I guess that makes sense though, tough to keep a fire stoked…”

But when I saw this tweet, my brain didn’t worry about that moment, it went straight to the memory banks to remind me of times my feet had filled those dotted lines.

“Remember that night at Purgatory when we made a fire? Man, that was an awesome trip. We should take another one of those. And that fire smell…and the sound…sigh…I need more of that in my life.”

I actually sighed out loud as I wrote that sentence because I wasn’t just seeing someone do something, I was remembering what it was like when i was doing that thing. And not just any thing, but a thing that I love to do.

A thing like skiing, or sitting by a fireplace, or enjoying a view.

It’s a small tweak, but one that Calbogie touched on as well when they took a fairly typical aerial view and simply added arrows pointing at the skier-ants far below.

Where will you be this #weekend at #calabogiepeaks #youcouldbehere #skiing #snowboarding #familyday #mountain

A photo posted by Calabogie Peaks Resort (@calabogiepeaks) on

I don’t think this idea is a gamechanger by any means, but looking at my own behavior in response to these visual bits of content, I was surprised by how my reaction changed.

It didn’t take any extra planning or a significant increase in the time required to create the content, it just took was a bit of creativity…and a dotted line.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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