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Data
Is it pass holder or passholder? Season pass or seasons pass? Here’s the data.

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GREGG
BLANCHARD
       

The other day Kevin Bell sought my infinite wisdom on the question in the screenshot above. And while infinite wisdom may be in short supply, I do have lots and lots of resort marketing data.

But it’s an interesting question, because our industry loves to combine some words to make new ones but not all words. The trick? There’s no dictionary to know which is which. But by looking across our industry as a whole, we might get a better idea of where each one stands.

So I dug in to find some answers.

NOTE: These numbers come from just over 25,000 social posts. emails, and videos shared by ski resorts during a span of roughly 3 years.

Pass Holder vs Passholder

The classic debate and the one where this all started. In this case, however, it’s almost a dead heat.
passholder 51%, pass [space] holder 49%

Slope Side vs Slopeside

Ah, yes, it appears that slopeside – one word – is our first clear winner.
slopeside 89%, slope [space] side 11%

Season Pass vs Seasonpass vs Seasons Pass

I’ve heard more than one strong opinion about the use of “seasons pass” (with an S at the end of season), but it appears that usage is in a very, very small minority with season pass – two words – the overwhelming winner.
seasonpass 4%, season [space] pass, 94%, seasons [space] pass 2%

Lift Line vs Liftline

Here’s where it gets fun, because lift line – two words – is the winner here…
liftline 13%, life [space] line 87%

Chair lift vs Charilift

…but chairlift – one word – is the clear winner.
chairlift 88%, chair [space] lift 12%

Snow Maker vs Snowmaker

It seems folks agree that snowmaker is one word.
snowmaker 92%, snow [space] maker 8%

Snow Making vs Snowmaking

As is snowmaking.
snowmaking 92.5%, snow [space] making 7.5%

Trail Map vs Trailmap

But trail map – two words – certainly appears to be the most common usage.
trailmap 7%, trail [space] map 93%

Snow Sports vs Snowsports

A classic, but it appears we’re leaning toward this being one word.
snowsports 72%, snow [space] sports 28%

Others?

Have any others you want me to look at? Just let me know – contact@slopefillers.com – and while I’ve got you, one last thing.

While this is a fun analysis, these sorts of questions are probably the last thing any marketer needs to lose sleep over right now. In each case I found hundreds of instances of each usage in resort marketing and saw no difference in engagement rates. Say what you want to say, how you want to say it, and save the stress for bigger, more important things.


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