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Step Aside “Office”, Park City’s “Ski Resort Marketing 101” May Go Primetime

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It’s one thing to have a funny idea. It’s another to execute.

Just the other day, in fact, I started writing a “humorous” (in quotes because that was the intention, not the outcome) about an imaginary resort marketing director who was fired for not knowing Objective C and Java (poking fun at how the skills list requested on many job openings in ski marketing departments).

Rarely, however, do you get someone who has an awesome idea and then executes it brilliantly like Mike Thomas did at Park City a few weeks ago. While browsing Mike’s channel I found the video, shared it, and it’s been fun to see it spread from there.

“It’s Puppy Time!”
I really need to stop typing and just show you the video. Some of you have seen this, but in case you haven’t, here it is:

Between the transformation of Andy into Ted Ligety, talking tweets (which I sincerely hope I see more of), and the rain talk, I seriously can’t stop smiling after I watch this vid.

The Back Story
Krista Parry and Mike were nice enough to jump on the phone with me for a few minutes and chat about how it all came about. According to Krista,

“This video was made for the Park City Mountain Resort Team Member Film Festival, which is held every year at Park City Mountain Resort. Each resort has to submit a video about a ‘Discover’ and we chose to play off of what our team already thinks marketing is about. It was never meant to be a public video, however when something is good, it gets ‘discovered’.”

Mike, who came from an NBC show editor gig in NYC (and getting video going at Freeskier before that) six months ago, had been collecting footage since starting for this video. After some confusion around the office about where exactly he was going with his footage, this gem was born.

When I asked if Ski Resort Marketing 201 or more speaking tweets are coming, while no guarantees were made, hints were dropped that this may not be the end of Mike’s insights into the joys of resort marketing. Fingers crossed it happens ;)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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