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Over 85,000 New Ski Resort Fans on Facebook as Growth Continues

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Mammoth Creeps closer to 100,000, Beaver Creek continues explosive growth behind (as far as I can tell) explosive spending on Facebook ads, but overall growth still isn’t quite picking up as winter quickly approaches. Lots of changes, lots of updates, but while growth does continue, the one question I still have is how this year’s growth will compare to last year’s. I can’t help but think that the days of 12% average growth (Nov 2010) are over. October last year saw about 9% growth, which means numbers are increasing at about half of last year’s rates. With numbers slowing, it’s time to get those engagement stats up. Here’s all the details from the latest data pull and update to the Top 25 Ski Resorts on Facebook list.

Also note that Facebook numbers and regional rankings for all ski resort social media dashboards are now updated as well.

Interesting Notes & Figures

  • The top 25 still doesn’t have a Utah resort, but Snowbird is closing fast sitting at #28 after recording 6.21% growth.
  • Wolf Creek sees a 16.73% jump in fans after a hefty storms allows an October 8th opening.
  • Whitefish and Le Massif became the 56th and 57th resorts to hit the 10,000 fan mark.
  • Mad River, Monarch, Greek Peak, and Snowbasin became the 115th-118th resorts to the hit the 5,000 fan mark.

All Resorts on Facebook

  • Total Fans: 2,246,020
  • New Fans (9/8/11-10/8/11): 85,849
  • Growth: 3.97%
  • Fastest Growth (at least 100 fans): Mount Norquay (155.79%), Camp Fortune (110.54%), Batawa (50.85%)

Top 25 Resorts on Facebook

  • Total Fans: 846,944 (37.71% of total)
  • New Fans (9/8/11-10/8/11): 38,405 (44.76% of total)
  • Growth: 4.74%
  • Fastest Growth: Beaver Creek (51.45%), Snowshoe (15.31%), Heavenly (5.57%)

All the Changes to the Top 25 List

  • Snowshoe (+4)
  • Beaver Creek (+3)
  • Breckenridge (+1)
  • Aspen/Snowmass (+1)
  • Jackson Hole (-1)
  • Mountain High (-1)
  • Sugarloaf (-1)
  • Mountain Creek (-1)
  • Killington (-1)
  • Crystal Mountain (-1)
  • Squaw Valley (-1)
  • Jay Peak (-1)
  • Mount Snow (-1)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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