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Our industry, and our marketers, are awesome. December is proof of that.

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While I rarely needed a reason to skip classes in high school, Brighton gave me every excuse I could every hope for each December with the combination of skiing, newly opening terrain, and a crazy cheap lift ticket.

What’s even cooler about Quad Wednesdays, as they’re known, is that even now 15-20 years later they’re still going strong.

Bring a bag of canned food or a toy or a warm piece of clothing for those in need, and ski for $20.

While the crowds may suggest this pans out better financially for Brighton than you’d think, it’s still a tradeoff between goodwill and revenue that other companies aren’t willing to make.

But wait, there’s more. Because Brighton isn’t alone.

I hope we appreciate how awesome this is that not one or two random resorts partner with local philanthorpies, but dozens and dozens in every shape, size, or combination you can image.

It’s awesome. It makes me proud to be part of this community. And I hope it keeps going for another 20 years and 20 more after that.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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