Our industry, and our marketers, are awesome. December is proof of that.
Gregg Blanchard /
While I rarely needed a reason to skip classes in high school, Brighton gave me every excuse I could every hope for each December with the combination of skiing, newly opening terrain, and a crazy cheap lift ticket.
What’s even cooler about Quad Wednesdays, as they’re known, is that even now 15-20 years later they’re still going strong.
$20 Lift Tickets*
*Join us this Wednesday for the first Quad Wednesday of the season. Donate a new toy worth $10… https://t.co/peuwuQJS8H— BrightonResort (@BrightonResort) December 5, 2016
Bring a bag of canned food or a toy or a warm piece of clothing for those in need, and ski for $20.
While the crowds may suggest this pans out better financially for Brighton than you’d think, it’s still a tradeoff between goodwill and revenue that other companies aren’t willing to make.
But wait, there’s more. Because Brighton isn’t alone.
See you 12/10 for opening day! $29 tickets with a donation of three non-perishable food items for BROC! #mypicomtn https://t.co/knJAA9sBI1 pic.twitter.com/ECAfBBX42b
— Pico Mountain (@PicoMountain) December 7, 2016
This Friday, from 9 a.m.-2:30 p.m. at @LovelandSkiArea, donate blood and receive a full day adult lift ticket good for the 2016/17 season. pic.twitter.com/IJ1MZOMpwQ
— Loveland Ski Area (@LovelandSkiArea) December 15, 2016
Tomorrow join @WorcesterFD1009 to support @ToysForTots_USA. Bring a new toy to donate, receive $10 off your lift ticket. pic.twitter.com/b9ETwpUvzb
— Wachusett Mountain (@Wachusett) December 14, 2016
Santa Ski FREE day. Donate a new toy and/or new or gently used coat and get half off your lift ticket, today only. pic.twitter.com/zATkfIsNXn
— Whiteface Mountain (@SkiWhiteface) December 11, 2016
The first #FoodBankFriday is underway! Donate a Non-perishable @yegfoodbank item & receive a $10 Lift Ticket.
— Snow Valley (@SnowValleySki) December 9, 2016
Open House today plus Red Cross blood drive. Free lift ticket for all who donate.
Mountain is in great shape! and… https://t.co/qE3NmopWto— Springfield Ski Club (@skiblandford) December 4, 2016
Register for the 2nd annual Santa Ride Day, Dec.18th. Free lift tix w/$20 donation to #POW https://t.co/Uze1DjEP9a https://t.co/w6sr0Y1RZD
— Mountain High (@mthigh) December 13, 2016
Upper mountain trails via Summit Express open tomorrow – score a $29 lift ticket with the donation of 3 nonperishable food items! https://t.co/Ex3DMuRE9R
— Killington Resort (@KillingtonMtn) December 10, 2016
If you missed out on one of the free lift tickets, we'll still give you a discount with non-perishable food donation! Adult $28/Child $23. pic.twitter.com/XnNmHmxeUf
— Grand Geneva (@Grand_Geneva) December 10, 2016
See you on the mountain today for Community Day! $10 lift tickets for everyone :) #giveback #donation #fundraising #community pic.twitter.com/Y1qILc864A
— Schweitzer Mountain (@SchweitzerID) December 9, 2016
Tomorrow is High 5 Day! $5 + a food donation gets you an alpine lift ticket. Donations & proceeds go to @kamfoodbank https://t.co/FMZI5Cm5Jw pic.twitter.com/c5Wpe3Bk2M
— Sun Peaks Resort (@SunPeaksResort) December 4, 2016
Hoodoo Ski Area is open! Lift tix today & tomorrow only $20 w/ canned food donation. #ILoveHoodoo #ski #oregon #pnw https://t.co/rtwP1Rwz2U
— Hoodoo Ski Area (@HoodooSki) December 3, 2016
Happy Donation Day! $15 lift tickets are benefiting the Crested Butte Snowsports Foundation all day long. Come enjoy the snow! pic.twitter.com/qHnhtIrfFw
— Crested Butte (@skicrestedbutte) November 23, 2016
Opening tomorrow 11-4. Bring canned good donation for lift ticket #ski #ride #snow #brettonwoods pic.twitter.com/ajcRg3ldFb
— Bretton Woods (@bretton_woods) November 12, 2016
Get a free tram ride w/ a donation to help Utah's hungry and @wasatchadaptive. Customer Appreciation Days continue— https://t.co/rQI5ZYnWtn pic.twitter.com/LaFXaUcOBl
— Snowbird (@Snowbird) October 29, 2016
#OpeningDay Dec 17! $35 lift or $25 with canned food donation Sat and Sun. 7-10 slopes #snowmakersrule pic.twitter.com/2ommiDA8Sl
— Swain Resort (@SwainResort) December 14, 2016
I hope we appreciate how awesome this is that not one or two random resorts partner with local philanthorpies, but dozens and dozens in every shape, size, or combination you can image.
It’s awesome. It makes me proud to be part of this community. And I hope it keeps going for another 20 years and 20 more after that.