skip to main content

The thing that’s helped my marketing more than anything this year.

divider image for this post

Lately I’ve had a lot of good ideas.

And not just ideas that I’m excited about, but ideas that I’m confident in. Ideas that I believe in those 24 or 48 hours later once the enthusiasm of a eureka moment has worn off.

The secret isn’t much of a secret at all. It’s something I’ve always known is valuable.

What’s the Common Thread
Think about a few things for a second and find the common threads:

  1. A really interesting panel at a conference
  2. That fabulous book someone recommended to you
  3. Your new favorite podcast

What do all of these things have in common? Well, probably two things. First, you’ve probably gleaned some new was of thinking and valuable insights from them.

But, second, and most importantly, all of these things happen in listen-only mode.

It’s Not the Dialogue
For a long time I’ve known that talking to people at conferences or on the phone or a one-on-one at work helped spark new ideas. But what I’ve realized lately, circling back to books and podcasts and conferences, is that those ideas never come when I’m the one talking.

They always come when I’m listening.

And that’s what I’ve been doing more and more of lately. Calling up someone smart, asking lots of questions, and then just…listening.

My Goal
So I have a new goal: talk to at least 2 people each week about something that’s relevant to my job. In the last month that’s included:

  • The CEO of a tech company I admire to learn how they work
  • A long-time SlopeFillers reader I had never met in person
  • The product manager for a brand I’ve been intrigued by
  • Someone who uses one of my side projects
  • Two people who use our competitors’ products instead of ours

The more of these conversations I’ve had, the more I’ve almost become addicted to the insights they reveal. I wish I could spend all day listening to my friends and peers and colleagues talk about the things they care about.

Make some time to get out of your own head and don’t just wait for NSAA or MTS to listen to smart people. Dream up that perfect panel, and then call each of then on the phone. You’ll be surprised by how willing they are to chat. And I guarantee you won’t be let down by what you learn.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.