In 2013, Copper Mountain shared some really clever photo mashups as they transitioned from summer to fall to winter.

Since then, I’ve probably seen a dozen other resorts use the same concept in various capacities. The pattern being:

• Two photos from the exact same location of the exact same thing
• One photo taken in one season, one in another
• Some editing to blend the two together

But I’d never seen anything like this.

Lenticular Printing
A shout out to Chris Lamothe who put this one on my radar, this tweet from Mount Norquay shows their spin on this idea.

Which perspective do you like more, winter or summer? pic.twitter.com/GGQRPLNb54

— Mount Norquay (@MtNorquay) November 27, 2020

The technology is called lenticular printing and while it does have long roots, marketers came on the scene when Hallmark registered a trademark around their use of the technology in 1964.

New Old
In other words, it ain’t new. You’ve probably seen it hundreds of times.

But that’s the beauty of this idea. It takes a new content strategy and combines it with a fun, not-so-new technology to make something that’s fun, unique, and effective.

Nice work, Mount Norquay.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.