Next Time You Send a Resort Email Campaign, Do This…Or Else
Gregg Blanchard /
Next time you send an email campaign, try this little quiz to see if your message qualifies for a pretty powerful little add-on:
Q1: Are you sending to more than 1,000 people?
Q2: Would you like future campaigns to perform better?
Q3: Can you free up two-minutes of time each week?
If you answered YES to those questions, I’d encourage you to ask yourself one, final question…
Then why in aren’t you split testing every email you send?
It takes 2 minutes of your time to setup a super-simple split test and learn one, unique lesson at a time about the way your skiers, guests, and prospects behave.
Yet a very small number of resorts are doing it with any sort of regularity. I’ll stop here and save you two minutes of reading time so you can set one up right now.