I’ve been thinking about newsletters a lot over the last while. How they are a great tool but have also fallen out of favor with resorts and found themselves with a bit of an old-fashioned vibe.

But recently I saw a newsletter concept that I thought would transfer really, really nicely to resorts.

Instead of writing a post, I turned on the screen recorder and talked about what I saw in this campaign that I really like, why resorts are well suited to this type of approach, and what a resort-specific implementation of this strategy might look like.

Enjoy.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.