skip to main content

Email Marketing
Building an email around your resort’s recurring, weekly story cycle.

divider image for this post

I’ve been thinking about newsletters a lot over the last while. How they are a great tool but have also fallen out of favor with resorts and found themselves with a bit of an old-fashioned vibe.

But recently I saw a newsletter concept that I thought would transfer really, really nicely to resorts.

Instead of writing a post, I turned on the screen recorder and talked about what I saw in this campaign that I really like, why resorts are well suited to this type of approach, and what a resort-specific implementation of this strategy might look like.


Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.