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Forget everything I said, Mount Bohemia TV is my favorite resort marketing of the season.

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I’m not even sure where to start with this post.

I feel like over the last five years of SlopeFillers I’ve hit a few notes over and over and over. The first three that come to mind would be:

  • Embracing what you are.
  • Breaking through the noise with non-vanilla marketing.
  • Being authentic and real and honest.

There have been a lot of great examples of any one of those, but never have I seen such a delightfully awesome combination of all three in a single marketing package.

Until now.

Mt Bohemia
I didn’t know much about Mount Bohemia.

What I did know revolved around a quirky combination of unique personalities, legitimately good skiing, and a disconnect between what midwest skiing should be and what Mt Bohemia actually is.

In that frame of mind, enjoy a few clips:

In about 30 seconds it goes from pow shots to a completely random story about an ABBA bus as suggested by the president’s ex-wife’s consultant. In other words, average to awesome in less than a minute.

Here’s another.

But in between you have these awesome shots of this skiing that just shouldn’t exist within the idea of skiing in Michigan. Like their opening day footage.

A few minutes later, however, you’re watching a debate between upset ticket-buyers and the president.

To really grasp this series you’ll have to just sit down with 40 minutes free and watch them start to finish.

When you do you’re almost sure to find a refreshing dose of honesty, a ski area that completely embraces their quirks, and some honestly good skiing that, if you’re anything like me, makes you insanely intrigued to try this place in real life.

Maybe I’m just worn out on typical marketing, maybe I was just in the right mood, but watching these videos was more fun and had a bigger influence on my desire to visit somewhere than any piece of resort marketing I’ve seen in years.

P.S. – Thanks again to Mark Framness for bringing these videos to my attention.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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