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Morphie Partners with Mammoth: Content Creation + Product Snowcase^2 = Winning?

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Trying to capture the market leftovers that GoPro leaves behind is a tall order. Morphie entered the scene a few years ago with the Outride, a waterproof and mountable case that turns a smart phone into a POV camera.

At $150 for the Outride case against a $199 White Edition GoPro’s, it’s probably a lost cause. As a commenter noted on one of the videos below:

“Why would you risk a $500 phone to take vids half as good or less then a goPro…which is under $200”

Yet, they keep on chugging along and trying to tap into the market. Their latest move is a partnership with Mammoth. The details are, of course, unknown, but this gist is a series of video filmed at Mammoth (most of the footage is not shot using their product, however).

A few examples:

So far, the 8 videos have snagged a little over 40,000 combined views.

Is this a success? For Mammoth, I’d say yes. Some quality content created for their channel driven by the motivation of a third party to show off their product.

Pretty simple partnership, but one that has led to an apparently positive boost to their video marketing.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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