Seven (more) types of non-promotional marketing messages I’m digging right now.
Gregg Blanchard /
A couple weeks ago I posted a round of fun and uplifting content that resorts were pushing out.
As more and more mountains have begun to do the same, it’s time for another round. And don’t forget, I’m watching for these on my Twitter list of all North American ski resorts, which is now public.
Copper Mountain Crossword
A quick distraction from everything going on? Check. A reminder of the best parts of the mountain? Check. A great piece of content? Check.
How well do you know Copper? Give this Copper crossword puzzle a try, and let us know how you did! (Feel free to grab a friend and get help on some of the trickier ones!)
Printable version available for download here: https://t.co/LulWtYysWO pic.twitter.com/LvFno6BbHp
— Copper Mountain (@CopperMtn) April 20, 2020
Sunshine Village Dose of Sunshine
Uplifting quotes on a yellow background: both simple and effective. Love this series from Sunshine.
Today’s #DoseofSunshine, a reminder to always be thankful for the little things. pic.twitter.com/zvYQOaENts
— Sunshine Village (@SunshineVillage) April 20, 2020
“Keep your face yo the sun and you will never see the shadows.” -Helen Keller#dailydoseofsunshine pic.twitter.com/9LBJq9eFNI
— Sunshine Village (@SunshineVillage) April 19, 2020
Loveland Virtual Concert
Seeing a few other brands do this, but not many in ski. And love the extra planning to match this up with Earth Day for a virtual way to celebrate.
Join us on our Facebook or Instagram tomorrow at 6:00pm for an online concert by Mark Morris. pic.twitter.com/ZxFKcH9G8S
— Loveland Ski Area (@LovelandSkiArea) April 21, 2020
Jackson Hole Top 10 Video Playlist
Jackson puts out some of the best videos in ski, so a few minutes spent rounding up their favorites is a few minutes well spent.
Craving a little #jacksonhole stoke? We put together 10 of our favorite videos from the archives for you to binge watch while at home. Watch the full YouTube playlist here: https://t.co/0p2hzAPC3X
— Jackson Hole (@jhski) April 20, 2020
Aspen Food Drive
This one clearly touches the offline world, but what a great message to get in front of your audience and rally support and participation for.
https://twitter.com/AspenSnowmass/status/1252396875992272899
Online Merch
Skiers love merch and chances are you’ve got a bunch. A lot of resorts are starting to push merch and I think it’s a great move.
These face masks can double as a way to cover your face and have you daydreaming of your future days on the slopes of Steamboat. That's what we call a win-win. https://t.co/1O5EBvXqeg pic.twitter.com/tHyxZe8d9l
— #SteamboatResort (@skisteamboat) April 20, 2020
So excited to share our new #tshirt design – The Retro Rainbow! Now available in our online store. pic.twitter.com/19DDDzkLon
— Sundance Resort (@SundanceResort) April 20, 2020
The CDC says we are under a facemask advisory and #mthigh is here to help. One way to protect yourself is with your yeti facemask. It won’t fully protect you from Coronavirus but it may slow the spread. Don’t have a Yeti facemask yet? https://t.co/wdw54xeDSO pic.twitter.com/jP0TJDh8iJ
— Mountain High (@mthigh) April 17, 2020
Mt Hood Skibowl Photo Contest
Last but not least, a little photo contest. Contests are fun, fill up the content calendar with great content from your skiers, and help those folks remember happier days.
Love this style of marketing – pandemic or not. Keep it coming.