Another forgotten marketing channel leads to another resort visit by a family of four.
Gregg Blanchard /
Last year I wrote about how a less-than-sexy marketing message got my wife to act. Which got me to act. Which turned us into summertime visitors at a nearby resort.
Today I want to tell you that, well, it happened again.
We’d been talking about making a trip to Snowbasin, but hadn’t really prioritized it high on the summer “to explore” list, but once this came it jumped to the top.
And, because kids ride free, we invited some friends to come along as well for a ride, hike at the top, and post-hike fries in the lodge.
What blows me away about this is how many marketing channels and messages I see every day. Off the top of my head there are:
- Websites
- Social posts
- YouTube videos
- Magazines
- Print ads
- Emails
- Search results
- Banner ads
- Press coverage
We all know how long that list could get.
But of all those channels, twice in as many years it’s hasn’t been an award-winning social campaign or perfectly optimized landing page that’s gotten me to act, it’s been a Money Mailer. Something you’ll never hear mentioned at a conference but something that was enough to get our family to get in the car, pull out the credit car, and go.
The lesson is a simple:
Sometimes low-tech, boring marketing works. Sometimes channels (like MoneyMailer) are still around because they’re still really good at getting people to act even if TechCrunch doesn’t write about them.
And, hey, we just got this a few weeks later.
So maybe that’ll be 3 visits in 2 years. Not bad. Not bad at all.