Just want to give props to Monarch Mountain for doing an awesome job of capitalizing on the Stage 1 start of the USA Pro Cycling Challenge. Tagged streets, a snazzy booth, barrier banners, kids in Monarch jerseys, you name it.

After seeing how Ski Utah sponsored the King of the Mountain points in the Tour of Utah and, it appears that, Jackson Hole is sponsoring the KOM for LOTOJA, I was a little bummed to see Nissan’s banners on the passes during the USA Pro Cycling Challenge, but as far as I can tell, every resort along the way is taking full advantage of this awesome event in many other ways.

Here are a few pics from Monarch’s Facebook page.

Todd O’Brien even caught one of the taggers in action:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.