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Meet Resort Social Dashboards, v3.0 (More Metrics, Updated Daily)

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Here’s a video overview if you’d rather watch than read:

So, the most recent version of the social media dashboards was close to what I wanted, but, like the first, it didn’t take long before I knew I needed to do better. When it came down to the nitty gritty, there were three things I want this version to do (or allow resorts to do) with this update:

  1. Grab data for each resort on a daily, instead of monthly, basis
  2. Grab data for more metrics than just the standard followers, fans, etc.
  3. Allow resorts to create their own comparative lists and rankings

Here’s a quick walk through.

Step One: Choose a Resort
Head over to the new, main dashboard page and use the menu to select your (or any) resort.

Step Two: Explore Your Stats
Stats are listed for each resort across Facebook, Twitter, YouTube, and Google+. Each is broken down into a few metrics that can be compared based on growth for two time periods, increased raw numbers, and industry averages.

Step Three: Compare Your States
Next to the title of every metric is a “compare” button. Click this and only that one metric will be displayed along with an “add resort” field at the bottom. Keep adding resorts (up to 6 total) until you’ve got a list of resorts that are similar to yours.

That’s about it. Get over to the new dashboard and give it a whirl. And for heaven’s sake, let me know what you think by sharing any ideas or feedback you have. Thanks in advance:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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