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Sierra-at-Tahoe Rides the End-of-World Wave with a Clever “Day After” Promotion

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“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

“Party like there’s no Ta-Maya”

That was the headline for Sierra’s “The Mayans Missed It Celebration” that, thanks to the world still existing on December 22, 2012, was about able to go down without a hitch.

A simple way to ride a wave of buzz around an event that, barring some serious miscalculations by a few billion people, was sure not to happen.

I love it. The simplicity, the sarcasm, the snarkiness built right into the name were perfect ingredients for a fun headline at many a local news outlet and a good time ready to be had for all.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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