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Seven season pass marketing “must reads.”

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Season passes have always been a topic I’ve enjoyed studying.

So with season pass season coming up and Vail probably announcing an acquisition in the coming days/weeks to bolster their momentum as they launch theirs, I wanted to recap some of the best insights on the subject from both here and other research I’ve done.

If someone uses their season pass X times, what’s the likelihood they’ll renew their pass?
A lot of really interesting ideas have come from this chart. Sort of a “where it all began” sort of thing.
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Date Driven Deadlines vs Limited Quantities: Which is the Better Pass Pusher?
Should you say “only 200 left” or “only $200 until tomorrow?” A solid question indeed.
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Squaw’s Tom Feiten Explains Why Season Pass Rollover Days are Here…to Stay
An interesting concept behind use, renewals, weather, and skier behavior.
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How hard is it to get a season passholder back after they skip a season?
Short answer? Hard. Take a look.
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Make a party out of spending money: I think Mt Rose may be onto something.
Spending money hurts. Mt Rose throws a party to make it hurt slightly less.
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How many guests skiing at one mountain actually own a season pass to another?
Was a simple, interesting question that I was a bit surprised by when i pulled the numbers.
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Testing the Theory That Spring Pass Sales Filter Skiers by Stoke
Spring pass buyers are most likely to renew, but does that correlate to usage?
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About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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