Simplicity: How Park City Put Priority on a More Efficient Marketing Channel

Gregg Blanchard   /   Dec 21, 2012

“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

Last week, Park City sent out one of the smartest tweets I’ve seen in quite some time. Here’s what it said:

We’re announcing new terrain openings in 30 minutes! Our newsletter email subscribers will see it first – sign up here: bit.ly/XgVU28

— Park City Mtn Resort (@PCski) December 13, 2012

I love the focus on bringing social media fans into other, more efficient and preferred (like 77% vs 1% preferred), marketing channels like email. Using contests on your Facebook wall is one thing, but this simple tweet accomplished the same thing and, for the first time I’ve seen in a while, put an “exclusive” label on a resort email list. In my experience, that’s not a bad idea at all.

In terms of performance, their link (https://bitly.com/XgVU28+) snagged nearly 150 clicks that day. And I think we can assume that many of those converted to email subscribers.