Marketing a Lake Tahoe Ski Resort, Going Beyond the Hype

Gregg Blanchard   /   Apr 12, 2011

I ran across this article the other day and had to share. A well constructed (and written) interview with Sugar Bowl’s head Marketing guy, John Monson, explores some interesting insights into the balance between the ski resort and the resort town, especially in the context of Lake Tahoe.

Full article at the Sierra Sun’s website:
http://www.sierrasun.com/article/20110408/NEWS/110409934