I ran across this article the other day and had to share. A well constructed (and written) interview with Sugar Bowl’s head Marketing guy, John Monson, explores some interesting insights into the balance between the ski resort and the resort town, especially in the context of Lake Tahoe.

Full article at the Sierra Sun’s website:
http://www.sierrasun.com/article/20110408/NEWS/110409934

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.