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Light, Fast, and Mobile-Friendly, Dirigo’s New Maps Take Advantage of Today’s Tech

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With a handful of new (or somewhat new) map products crossing my desk as of late, I’m giving five such bits of tech a chance to tell their story this week.

1) Map Product Name
Dirigo Interactive Resort Maps

2) Description
We set out to build a light-weight map solution that will work harmoniously with today’s responsive sites. The old flash-based approach was great 10 years ago. They don’t work anymore. Inflexible, insecure, and not mobile-friendly (saying nothing about the fact that they won’t work on anything Apple makes).

We take existing trail map artwork and convert it into an SVG. The idea is that it will work the same way Google Maps does. Drag, zoom, and most importantly go full-screen. It behaves the same way that an app does; which is very important for people that are already used to how maps should work.

We also customize all the filters on a resort by resort basis. No two resorts are the same, and the filters should match the way they want guests to explore their mountain and the trail/lift statuses. The map works well for resorts with one mountain peak or several. We can even accommodate multiple mountains within one map solution.

We can update the map using MTN.XML or similar format, a feed structure that most resorts already have. We can also provide an admin area for those resorts that need a snow reporting solution to go along with their map.

The maps are delivered via a simple javascript embed script (just like Youtube, Vimeo, etc, which means they can be placed anywhere on a website — they can even be placed on third-party websites.

3) How It’s Different
Our maps are based on scalable vector graphics (SVGs), which means they’ll always work on any device. With features like drag, zoom, and full-screen mode our maps provide app-like navigation.

4) Resort Clients
Okemo, Mount Snow (+3 currently in development)

5) Link Live Examples
Mount Snow
Mount Snow Mountain Bike Park

6) Screenshots / Videos

Mount Snow:

7) What to Do if Interested
Check it out at and then email Jamie Ippolito ( or call at 207-358-2981.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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