Like any good joke, if you over-explain it the punchline is dead on arrival.

So today, I’m gonna keep it short and to-the-point.

A Little Context
First, let’s make sure and give a little history of the Magic brand.

damn – that’s pretty damn good 👏🏼👏🏼 @SkiMagicVT pic.twitter.com/ALTvNaaVul

— Pat Morgan (@thepatmorgan) June 6, 2018

Welp, that should do it.

Let’s move on to today’s example. An example that was shared about…oh…a month ago. When a certain storm had just hit the US. And certain things had been drawn by certain people in response to that storm and statements made about it.

Proof we are the highest ski area east of the Mississippi! pic.twitter.com/A2XmAJcVg4

— Magic Mountain (@SkiMagicVT) September 8, 2019

So good.

And goodness spreads. Magic typically averages just under 10 likes per tweet.

Simple, Timely, Clever
It was simple, it was timely, it was a clever piggyback on something everyone was talking about.

They weren’t the only ones…

Looks like Utah has a high risk for hurricane-like conditions today. #dorian pic.twitter.com/M1WKecGq3x

— Utah Daily Snow (@WasatchSnow) September 5, 2019

…but it was certainly one of the best. Nice work.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.