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Branding
A tip of the hat for another magic tweet from Magic.

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GREGG
BLANCHARD
       

Like any good joke, if you over-explain it the punchline is dead on arrival.

So today, I’m gonna keep it short and to-the-point.

A Little Context
First, let’s make sure and give a little history of the Magic brand.

https://twitter.com/thepatmorgan/status/1004476018386718721

Welp, that should do it.

Let’s move on to today’s example. An example that was shared about…oh…a month ago. When a certain storm had just hit the US. And certain things had been drawn by certain people in response to that storm and statements made about it.

So good.

And goodness spreads. Magic typically averages just under 10 likes per tweet.

Simple, Timely, Clever
It was simple, it was timely, it was a clever piggyback on something everyone was talking about.

They weren’t the only ones…

…but it was certainly one of the best. Nice work.


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