We often talk in this industry about POV video.

About the ability the GoPros of the world have given us to show the world what we are experiencing and, in turn, give others a vicarious experience they’ll (hopefully) repeat in real life.

But the concept of POV doesn’t just apply to videos, it applies to stories a Loon clearly illustrates.

The Pattern
Before we look at what they’ve done, let’s look a little closer at each piece of that POV concept.

Piece A: The Experiencer
The first piece is the experiencer. The person or people who are actually doing the shareworthy thing.

Piece B: The Potential Experiencer
These are the people that, given any number of factors, may want to experience the same thing if there were only able to catch a glimpse of how awesome it would be.

Piece “-“: The Connector
I’ll call this the “dash” because it’s the piece that sits between those two parties and allows the potential experiencer to get a taste of what the experiencer enjoys. Between the smiling person in a soup ad and you in the grocery store, the connector is the guy with a hairnet offering samples. Between Tom Wallisch and a kid surfing the web on his couch, it’s a GoPro edit.

Between a family that skis Loon every weekend and a family that watches TV at home all weekend, it’s a marketing team.

Between a pro snowboarder and a kid that was inspired by the X-Games, it’s a marketing team.

And yes, between the unsung heroes behind a ski resort’s story and an someone looking for a job in skiing, it’s a marketing team.

Loon’s marketing team.

A Change of Perspective
Sometimes when we talk about storytelling, about content marketing, about the strategy behind video series, I think we miss the “point of view” pattern that Loon puts right in the name.

We aren’t just telling stories, we’re telling stories about two identical groups of people.

The first group is already experiencing it. All we’re doing is giving the other group a taste of what they are capable of experiencing as well so they see what they’re missing.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.