We’ve talked about it a dozens times: when you invest in some big, awesome improvements, it’s time to invest in some big, awesome marketing.

When that lodge is done or the hotel welcomes it’s first guest, then your message and marketing investment will change. But now? You’ve got a perfect window of time to take folks along, pull back the curtain, and build anticipation that makes a grand opening that much more meaningful and effective.

And that’s exactly what Loon has done with their new lift.

No Ordinary Lift

As Peter from LiftBlog pointed out, this is no ordinary lift. Just check out the base terminal.

New contender for most beautiful lift terminal in America. @loonmtn pic.twitter.com/GRJ5MnFgfP

— Lift Blog (@liftblog) August 11, 2021

Those images are pretty impressive, right?

Well, those aren’t from some fancy deck or schematic, it’s from their latest video series they’ve spun up to cover the construction of this incredible piece of technology.

Take a few minutes to watch those and enjoy. Really impressive stuff.

One Thing to Notice

Yes, the video quality is great. Yes, the visuals are incredible. Yes, it’s fascinating information.

But notice how many people they got on camera. That’s awesome because it adds a really cool combination of perspectives on the build, but it’s also extremely rare because it’s hard. Every person you interview takes some setup, audio checks, etc. to capture their shots, but it also takes longer to piece all those insights together during editing to create a nice, cohesive narrative.

Combined all this stuff together – including the amazing lift itself – and you’ve got an amazing bit of marketing that is getting some impressive viewership and engagement.

Nice work, Loon.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.