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Branding
Dear resorts, please stop overthinking your logo gear.

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GREGG
BLANCHARD
       

I love resort logo hoodies and t-shirts. If I had a few more, that’s about all I’d wear.

But the reason I haven’t yet reached that goal of such a logo-laden wardrobe is pretty simple: they’re incredible hard to find.

No, seriously.

I can find simple designs and colorful designs and cute designs and awful designs, but take it from someone who has spent a ton of time in a ton of different gift shops that finding a simple t-shirt or hoodie with a clean, well-sized print of the resort logo is impossible at many resorts.

Why does this matter?

This about this this way. People don’t have a relationship with a cute drawing, they have a relationship with your resort. They want to show this part of who they are when they’re out and about in the world. They want people to know that they skied Sugarbush or Vail or Big Sky or Snowbird. It’s part of their message. But they can’t send that message if all you have are t-shirts that look like the random stuff you find at the strip mall in the next town over.

Speaking of Snowbird, they have more people wearing their logo than any resort in Utah. I can’t go to the airport or an event in the mountains or another resort for that matter without seeing those famous wings.

And do you know why?

This is what their retail shops look like. See all those logos?

creekside shop

wings shop

sundries shop

If you want to sell the cute stuff, great. But don’t neglect that one simple thing the people who love you are looking for so they can tell the world they love you.

And then let me know once you have them in stock.


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