I like to keep these holiday posts short, but I can’t say enough good things about this video from Liberty.

Seriously. Give it a watch.

https://twitter.com/skilibertymtn/status/1055821656197873664

Content that promotes season pass deadlines is nothing new. I could share dozens, if not hundreds, of efforts toward that goal from the last couple months alone.

But this is nothing like those.

Clearly Liberty has a budding filmmaker on staff, clearly they gave this person the freedom to do things that are more creative than purely ROI-driven, and the result of these two things was an extremely well made video that stood out from those dozens and hundreds I mentioned earlier.

Erring on a Different Side
Is this a case of me appreciating the effort more than their audience? Perhaps.

But it’s so easy to err on the side of ROI, I love that Liberty went big on creativity and let their staff explore those boundaries a bit.

The result is awesome and, if I weren’t 2,000 mile away this morning, I’d stop by and give them a high five. Nice work.

And Happy Halloween. :)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.