Kudos to Liberty for this brilliantly made Halloween pass promo.
Gregg Blanchard /
I like to keep these holiday posts short, but I can’t say enough good things about this video from Liberty.
Seriously. Give it a watch.
https://twitter.com/skilibertymtn/status/1055821656197873664
Content that promotes season pass deadlines is nothing new. I could share dozens, if not hundreds, of efforts toward that goal from the last couple months alone.
But this is nothing like those.
Clearly Liberty has a budding filmmaker on staff, clearly they gave this person the freedom to do things that are more creative than purely ROI-driven, and the result of these two things was an extremely well made video that stood out from those dozens and hundreds I mentioned earlier.
Erring on a Different Side
Is this a case of me appreciating the effort more than their audience? Perhaps.
But it’s so easy to err on the side of ROI, I love that Liberty went big on creativity and let their staff explore those boundaries a bit.
The result is awesome and, if I weren’t 2,000 mile away this morning, I’d stop by and give them a high five. Nice work.
And Happy Halloween. :)