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Speaking of surveys…let’s talk. Really.

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After wrapping up Insight a few weeks ago, I took just the 3rd (I think) week-long break from SlopeFillers in the 11 years it’s been a thing. Despite the break from writing, though, my brain was still chewing on what to cover in the annual SlopeFillers reader survey I tend to do around this time of year.

But as I was sketching out ideas for this survey, a few interesting things happened:

  1. I found myself looking into trends and topics that I hadn’t before
  2. Yet I struggled to put them into the one-size-fits-all survey
  3. Along the way, I found myself on the phone with a few of you
  4. And on the phone? We were able to easily talk through these topics

And the wheels started turning.

Surveys vs Conversations
As I was writing about surveys for this week’s posts, I realized that surveys are an amazing tool but sometimes they’re not quite enough. Sometimes the answers you’re looking for simply can’t be standardized.

In those situations, what you need instead are conversations.

So, this year, that’s exactly what I’m going to do. Instead of my annual SlopeFillers survey, I’m going to gather the insights I’m hoping for one-on-one.

The Goal
I usually like to get 50 responses to my surveys with 30 being the absolute minimum, so I made a similar goal this summer of having 1-on-1 conversations with as many resort marketers as possible (but hopefully 20-30).

If you’d be willing to jam with me for ~30 minutes, here’s the link:

If not, no worries at all.

Without the usual in-person events this year and last, I’ve missed the chances to catch up and pick each others brains on things. This isn’t a perfect replacement, but I’m excited to jump in and make the most of the situation.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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