After wrapping up Insight a few weeks ago, I took just the 3rd (I think) week-long break from SlopeFillers in the 11 years it’s been a thing. Despite the break from writing, though, my brain was still chewing on what to cover in the annual SlopeFillers reader survey I tend to do around this time of year.
But as I was sketching out ideas for this survey, a few interesting things happened:
And the wheels started turning.
Surveys vs Conversations
As I was writing about surveys for this week’s posts, I realized that surveys are an amazing tool but sometimes they’re not quite enough. Sometimes the answers you’re looking for simply can’t be standardized.
In those situations, what you need instead are conversations.
So, this year, that’s exactly what I’m going to do. Instead of my annual SlopeFillers survey, I’m going to gather the insights I’m hoping for one-on-one.
I usually like to get 50 responses to my surveys with 30 being the absolute minimum, so I made a similar goal this summer of having 1-on-1 conversations with as many resort marketers as possible (but hopefully 20-30).
If you’d be willing to jam with me for ~30 minutes, here’s the link:
If not, no worries at all.
Without the usual in-person events this year and last, I’ve missed the chances to catch up and pick each others brains on things. This isn’t a perfect replacement, but I’m excited to jump in and make the most of the situation.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on my calendar and let's chat.
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