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A Probably Obvious Reminder About Today’s Place in the Resort Marketing Calendar

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Today is Labor Day in the US. It may be in other lands as well, but I can barely keep track of holidays in this country so forgive my ignorance if I overlooked a local celebration.

In terms of gear, it’s [insert local ski sale name] down the road.

In terms of data, this is what that means (the red line represents today).


September is the ramp up, the acceleration, the “holy cold smoke it’s almost ski season” time of year.

Skiers are more and more welcoming to, and excited about, resort marketing messages.

Act accordingly.

Got another minute? Read more about the data above.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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