Rarely do my eyes light up when I see a piece of marketing, but they most certainly did with this one.
Let me explain where this one was coming from.
An Old Plan
When Inntopia first acquired Ryan Solutions back in the day, Kim and I talked a few times – even made a budget and timeline at one point – about spending a summer in Vermont.
One side was the chance to work alongside the team for an extended period of time, but the other was the chance to have a home base and explore a region of the country we had only wandered in short spurts of a few days.
An Old Idea
But then there was just this idea that had been floating through the ether: was there any way that the increasing ability for folks to work from home could open the door to fill midweek slopes or, perhaps, even rooms?
Well, leave it to Jay to give it a go.
Jay is calling it a Relocation Vacation. There are two packages and each include the following perks:
The first package is for a 1 bedroom condo ($1799 for the first month, $1650 after), the second for a 2 bedroom condo ($2125 for the first month, $1950/mo after).
There’s no shortage of good reasons to spend an extended break in the Northeast Kingdom and you might finally have the one thing that was previously missing – time.
— Jay Peak Resort (@jaypeakresort) May 26, 2020
Right now, Vermont requires that out of state guests quarantine for 14 days upon arrival in the state. Even if that doesn’t change, I think this is a fascinating idea.
Different Market, Different Products
One of the threads that shows up in virtually every conversation the last few weeks is this: the market has changed and so must our products.
This is a perfect example of that need to adapt.
First attempts rarely are the exact combination that will work, so who knows if/how this idea will adapt. But huge props to Jay for giving it a go. It’s a tempting offer (even with a 14-day quarantine) and I’m extremely excited to see how it goes.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a 15 minute slot on my calendar and let's chat.
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