I could say a lot about this video, but I won’t. I’ll just let you enjoy it.

Because there are a lot of words we could use to describe marketing – effective, smart, targeted, authentic – but a very different word comes to mind with this video.

That word is delightful.

Piece by piece. We're us, because you're you. #JayPeakThankYou#HappyHolidays from all of us at Jay Peak Resort. pic.twitter.com/2Q00VzKuo1

— Jay Peak Resort (@jaypeakresort) December 25, 2019

I sometimes err on the side of bang-for-your-buck marketing. For marketing that has high value and low cost.

But humans love to be surprised and delighted, si it’s tough to argue with marketing that accomplishes this is such a tidy little package.

And that clever connection at the end back to the brand? Love it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.