I could say a lot about this video, but I won’t. I’ll just let you enjoy it.
Because there are a lot of words we could use to describe marketing – effective, smart, targeted, authentic – but a very different word comes to mind with this video.
That word is delightful.
— Jay Peak Resort (@jaypeakresort) December 25, 2019
I sometimes err on the side of bang-for-your-buck marketing. For marketing that has high value and low cost.
But humans love to be surprised and delighted, si it’s tough to argue with marketing that accomplishes this is such a tidy little package.
And that clever connection at the end back to the brand? Love it.
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