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Jay Peak Launches New Website With a Unique, Irish Twist

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Jay Peak just launched a new website and it’s a beauty. Here’s a few parts I really like:

1) Visual Navigation
Resort websites have a lot of paths visitors could potentially take. Driving the right people in the right direction can be tricky. I think this visual layout of the key areas of their page is a beautiful and effective way of giving visual cues to site visitors that gets them to the right place quickly and efficiently.

2) Responsive Layout
The site is full responsive and looks great, filling the full browser window, at any browser width (well, up to 1440px) and keeps a clear, organized layout.

3) The Tour from Sile
There’s not much to say here, just watch the video. Jay Peak’s Moment{us} campaign is about real people and this certainly is on brand. I love it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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