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Just Add Meme: Driver Goes in Ditch, Jay Peak Transforms into Classic Content

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“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

Someone driving a Benz went into a ditch near Jay Peak a few weeks back. On the back window, someone had traced into the snow: “Back after skiing.”

So Jay, being opportunistic and recognizing a “Moment”, took a picture and made this:

Tapping the sorta-pre-internet meme of motivational posters, this photo got 630+ likes, 150+ shares, 60+ comments, and a heck of a bang for the buck.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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