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Why I Took Jay Peak’s Magazine on Vacation – #1: Chicken Nuggets of Literature

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Last week I spent a few days with my family in California.

If it wasn’t clear by now, I sorta have a crush on Jay Peak’s marketing style. So before packing underwear, a toothbrush, or socks, I packed their latest magazine.

I don’t get many resort mags, but here’s the first reason why I loved theirs.

I Love Chicken Nuggets
Seriously. In the world of delicious, mechanically separated meats, chicken nuggets are right up at the top of my list with fish sticks and canned corned-beef hash.

There are two reasons for my love. First is the taste. Second is the scalability. And yes, scalability is a perfectly normal word to describe these foods because no matter how hungry I am, chicken nuggets can satisfy.

I can grab 4 or 5 for a light snack or a dozen for something more substantial.

Two Pages Only Please
To me, the beautiful thing about Jay’s magazine is how much it resembles the consumability of chicken nuggets.

No article or piece is longer than about 2 pages of light text. Whether I have 30 seconds or 30 minutes, I can sit down and satisfy that time with some fun stories and writing.

Like this one (the text covers another half page and was one of the longer pieces):

Or this spread that covered two pages but was just a paragraph update on their music series:

Mix in plenty of images and a sharp layout (think “dinonuggets” to continue the analogy), and you’ve got a recipe for reading that is actually enjoyable to most people.

That’s no easy task.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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