Ever wondered if your “wall” or “info” tab for your Facebook fan page was the most effective thing to have for potential “likers” see when they first arrive? Take a lesson from Jackson Hole.

Instead of just asking people to like them or just announcing a special deal, they do both asking Facebook users to “like them” if they like the deal being advertised. This is the default tab that shows up to anyone who visits their Facebook fan page without already being a fan. Instead of seeing your wall first off, they see this.

Pretty dang clever if you ask me, here’s the full size screenshot:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.