This last winter, Whitefish Mountain Resort and the Whitefish Convention and Visitor Bureau (WCVB) brought their heads and budgets together on a marketing plan to reach out to the largely untapped Portland, Oregon market. Among other things, 10 billboards selected at key entry points into the city helped drive their campaign.

The Whitefish pilot recently wrote up a great story with more details on the successes of the project:
http://www.flatheadnewsgroup.com/whitefishpilot/art…”

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.