This last winter, Whitefish Mountain Resort and the Whitefish Convention and Visitor Bureau (WCVB) brought their heads and budgets together on a marketing plan to reach out to the largely untapped Portland, Oregon market. Among other things, 10 billboards selected at key entry points into the city helped drive their campaign.
The Whitefish pilot recently wrote up a great story with more details on the successes of the project:
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