The Mountain Collective has shown the power of coordinated social media efforts. Eight resorts, with carefully-timed, unified messages, have generated some pretty amazing reach.
Now, I’d love to see every resort get on board with a key messages each winter and flood the web with a few waves of amazing imagery and messages. But in the meantime, maybe a simple solution is to start using some common, industry-wide hashtags.
The first goal I see is to organize and link the content. Each season there are thousands of photos shared from resort opening days with smiling people on snow-covered slopes. Let’s give people a chance to see the joy of skiing on a scale larger than an isolated mountain’s content.
The second I see is the benefit of common themes that share timing. There is no reason that Twitter users on cold, New England mornings shouldn’t see #snowmaking in the “trends” sidebar.
A Few Ideas
There are certain parts of the skiing experience we want to highlight that are shared among every resort in every state/province.
Again, at the core is organizing the joy we feel and amazing things we get to see when we go skiing.
These are kind of lame first attempts, but here are a few of my thoughts:
Again, let’s round up all this amazing content that shows how awesome skiing is and give them a common, unified set of tags so skiers and non-skiers alike can see what they are missing by spending time on Twitter.
You have better ideas than me, though. So let’s hear it. If you could get every resort to use a hashtag this winter, what would it be?
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