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Branding
Ikon takes the details of their brand to another level.

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GREGG
BLANCHARD
       

Back at the keyboard instead of in front of the camera for a day or two. Which, as strange as it sounds, feels odd.

I’ve spent so much time during the last week trying to figure out how to put written words into spoken words, it’s not a bit awkward to toggle back to the usual.

Luckily, I’ve got a really nice little campaign I want to share.

Blue
Let’s do a quick recap, shall we. What are Ikon’s brand colors?

Dark blue and yellow, right?

They’ve been impressively consistent with this in their marketing.

Where Epic often uses their orange as letter-framing, it’s not a hard and fast rule.

Ikon, on the other hand, sticks with that blue and yellow without fail.

And, along the way, it’s become extremely easy to pick out an Ikon-branded bit of marketing with nothing more than a glance.

One Step Further
Now with your brain thinking about brands and colors, take a gander at this recent video.

Notice something similar about:

  • His shirt
  • The walls
  • The door
  • The bench he’s sitting on
  • The stool
  • The doctor’s shirt
  • The doctor’s tie
  • The boxes on the counter
  • The bag
  • His ski boot

Yep, all blue. And most are remarkably close to the Ikon brand blue.

Small, but Impressive
In the grand scheme of things, it’s small. You could argue that some of those details weren’t worth the time and effort.

But I’d argue the opposite. That it’s exactly this sort of consistency that is helping Ikon stick. And that stickiness, giving their task at hand, could be just what they need.

Impressive stuff.


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