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Ikon takes the details of their brand to another level.

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Back at the keyboard instead of in front of the camera for a day or two. Which, as strange as it sounds, feels odd.

I’ve spent so much time during the last week trying to figure out how to put written words into spoken words, it’s not a bit awkward to toggle back to the usual.

Luckily, I’ve got a really nice little campaign I want to share.

Let’s do a quick recap, shall we. What are Ikon’s brand colors?

Dark blue and yellow, right?

They’ve been impressively consistent with this in their marketing.

Where Epic often uses their orange as letter-framing, it’s not a hard and fast rule.

Ikon, on the other hand, sticks with that blue and yellow without fail.

And, along the way, it’s become extremely easy to pick out an Ikon-branded bit of marketing with nothing more than a glance.

One Step Further
Now with your brain thinking about brands and colors, take a gander at this recent video.

Notice something similar about:

  • His shirt
  • The walls
  • The door
  • The bench he’s sitting on
  • The stool
  • The doctor’s shirt
  • The doctor’s tie
  • The boxes on the counter
  • The bag
  • His ski boot

Yep, all blue. And most are remarkably close to the Ikon brand blue.

Small, but Impressive
In the grand scheme of things, it’s small. You could argue that some of those details weren’t worth the time and effort.

But I’d argue the opposite. That it’s exactly this sort of consistency that is helping Ikon stick. And that stickiness, giving their task at hand, could be just what they need.

Impressive stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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