I liked this video anyway and had considered posting it, but once I saw what they did with it that “consideration” quickly turned into a sure thing.

Here’s how their site looked on November 15, 2013.

Now, keep in mind that’s not just any page, that’s the main Sugarloaf.com home page.

The Message
What this tells me is pretty straightforward: Sugarloaf believes in their content. The believe in the story they are telling and they believe that content like this is worthy of more than just a tweet or Facebook post, it’s worthy of being front and center on the website.

I love the confidence and use of video content as a hero image. Good stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.