Park City just launched their new “I Ride Park City” website, supporting the focus they’ve given to terrain parks at the resort. While the design is far from flashy, I really, really like it. Terrain parks are huge, but having a park doesn’t guarantee that riders will flock to your rail gardens to jib away their winter. At this point in the game, it takes marketing, good marketing, which I think Park City has done very well.
Super Simple Layout and Navigation
Aside from a simple, clean layout, four clear options in the nav area up top highlight the biggest selling points. Namely:
I’m sure could think of other things to stick in the main nav, but I also think Park City has done a great job of identifying the core and sticking to it. I’ve always hammered that websites need to do something…they need to have a job which is why I love the fact that you can buy passes directly from this site. However, I would like to see this feature given a little bit more focus throughout in the form of a small sidebar banner that highlights season pass deals, ticket specials, etc.
When you scroll down through their posts, every one of them has tons of photos and videos. Skiers are visual people, especially when it comes to parks dedicated to highly visual displays of tricks. I’m impressed by the attention they’ve given to this fact.
Also, these posts are extremely short matching the attention span of the average internet user, and below each is the listing of the rest of the posts to encourage continued browsing. I have a feeling their site analytics are going to look awesome.
The print ads maintain the same visual style as the site, bridging the feel and tone as print readers come to the site. They use the big names as testimonials of the park, are easy to consume, and drive readers to the website, which, in turn, gets them psyched on the park, and hopefully motivated enough to buy a pass and give it a whirl.
My UHAPOBLB Rating
My unscientific, hyper-accurate, purely opinion based, and likely biased rating (out of 10): 8.86
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