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That fantastic post yesterday? Yeah, I didn’t write that.

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Yesterday’s post was fantastic. It dug into abandoned carts by getting at a simple idea that so many people overlook about why people don’t book. Here’s what it said:

“Recognize that the customer likely walked away from the purchase for more reasons than just forgetting to complete the purchase. Then offer help to get them over the hump and complete the sale.”

But the most important thing about that post is also something you might have glossed over if you’ve read any one of the 1,900+ posts on this site.

It was written by Jon Slaughter from Sugar Bowl, not me. Don’t believe me? Check out the byline.

screenshot of jon's name at the top of the post

After my Thanksgiving post that recognized I just don’t have that same hustle and time to crank out a non-stop supply of posts 5 times a week, Jon – one of the original SlopeFillers readers and one of the better marketers (and dudes) you’ll ever meet – reached out.

He wanted to ensure SlopeFillers kept going and wondered if he could help write posts. We chatted about the approach, I loved the idea, and that was the post you read yesterday was his first (of many).

Though, Jon, I must say that starting a decade behind me means you’ve certainly got your work cut out for you if you want to close the gap.

screenshot showing gregg's post count over 1900 and jon's at 1

I’m writing this for three reasons.

First, to make sure you noticed and didn’t give me undue credit for Jon’s wisdom.

Second, to welcome Jon as an official SlopeFillers author.

Third, to start a conversation with everyone so I can hear from more people about this.

Like it? Have ideas? Want to write too? Maybe Jon will be the only one, maybe we can come up with a group of marketers scattered across the country to help cover campaigns in local markets. Maybe another idea will emerge.

Either way, a fun step in a new direction.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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