skip to main content

How to Write a Blog Post in 15 Minutes

divider image for this post

Over the last decade, I’ve published a silly amount of content: 1,712 blog posts on SlopeFillers and another 378 on Inntopia. Not to mention weekly journals I keep for various things. Whatever modest success I’ve had, I attribute much of it to this writing. To the consistent posting schedule I’ve kept over the years.

Now, when you’re an okay writer (but not a great writer) like myself, this doesn’t happen without solving, among other things, two pesky problems:

  • Being able to create content quickly (you can’t publish 3-5x a week if you spend 5 hours on each post)
  • Being able to avoid writer’s block (you can’t stare at a blinking cursor for an hour each time you sit down to write)

Somewhere around the 200th or 300th post, I started to notice that my posts were following a simple pattern. As I continued on, now aware of the pattern, I slowly realized it was this pattern that was helping keep ideas, and words, flowing.

Sharing the Pattern
Hearing from co-workers about their own struggles to write, I taught a dozen co-workers this pattern last year. Despite the imperfect first attempt at transferring this knowledge, the results were surprisingly good.

So I taught it to a couple more people one-on-one. And the concept, and their results, got better.

Eventually, I knew I wanted to share this with a larger group. A few weeks ago when we decided to pivot Inntopia’s annual user group to an free online conference, I figured that was as good of a time as any.

Which means that on Tuesday, May 26 at 2:00pm EDT, I’m gonna give this a go:

I’d love to have you join.

The Goal
It’s not going to help you write a NY Times long-form piece during lunch, but it will help you avoid the mental block of staring at a blank page. It will help you take a topic and go from first words to final proof extremely quickly. And the result you’re left with will be 300-500 works of clean, easy-to-read content whether that’s for work or a personal project.

And, in my experience, it gives you a great starting point for writing that’s easy to expand and build upon.

Fingers crossed it – and all the other sessions – go well. It’s clear folks are hungry for information and ideas and new skills, so I’m hopeful we can deliver. See you there.

Click below for more information on the conference:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.