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Ticket Sales
How Much Can/Should You Charge for Multi-Day Lift Tickets?

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GREGG
BLANCHARD
   

How much should you discount a multi-day pack of lift tickets? That was the question I had earlier this week. I took a sample of a dozen resorts, compiled their prices and have the results and averages below.

A couple of interesting notes, one resort offered no discount at all, and discount rates for individual resorts weren’t always linear. For a couple their biggest discount was on day 5, not day 7. Here’s the goods:

One Day
Avg Price per Day: $75.91

Two Days
Avg Total Price: $145.00
Avg Price per Day: $72.50
% of Single Day: 94.40%
Max %: 100.00%
Min %: 86.60%

Three Days
Avg Total Price: $213.01
Avg Price per Day: $71.00
% of Single Day: 92.36%
Max %: 100.00%
Min %: 81.08%

Four Days
Avg Total Price: $274.36
Avg Price per Day: $68.59
% of Single Day: 89.18%
Max %: 100.00%
Min %: 77.36%

Five Days
Avg Total Price: $342.43
Avg Price per Day: $68.49
% of Single Day: 87.89%
Max %: 100.00%
Min %: 72.22%

Six Days
Avg Total Price: $429.29
Avg Price per Day: $66.77
% of Single Day: 86.81%
Max %: 100.00%
Min %: 75.00%

Seven Days
Avg Total Price: $475.67
Avg Price per Day: $64.57
% of Single Day: 83.96%
Max %: 100.00%
Min %: 73.02%


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