Yesterday I talked about adding a big fat dose of creativity to surveys. Within a few hours of that post going live a perfect example landed in my inbox.

Let’s set this up a bit:

• Granite Peak is exploring alternatives for expansion
• They’re working with the SE Group
• They want feedback from their skiers and guests

So they sent this email:

That linked to this interactive map:

This interactive view lets you visually explore these concepts with a few panes:

• Togging between alternatives in the top area
• Seeing visually what those mean in the main content box
• Understanding what it means with the right column
• Submitting your feelings on what you’re seeing in the left column

Given the complexity of what they’re trying to show, it’s a really impressive setup.

Show Specific Early
One of the things I believe in the most when you’re working on something as a group is get specific early. If I can put a written draft or visual wireframe in front of people as quickly as possible, I will. Because it’s only when I get specific do I find that I get truly useful feedback that moves the project forward.

This is a perfect example of that and ties to my thoughts from yesterday about getting more creative, and specific, with surveys.

It’s not asking general questions about what people may or may not like, it’s showing exact concepts and asking for feedback on those. It takes some work and tech to pull it off, but man, I can’t help but think the feedback is gonna be really, really insightful.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.