There’s a type of content on the web that ski, for the most part, is completely missing.
Yet this content is some of the most engaging, most viewed, and most shared that break out of their normal niches and into my feeds on a somewhat regular basis.
And while the sport may vary, the concept does not. In a word, they’re challenges.
Golf is a sport that we can learn a lot from and this is another example. Here are a few I’ve seen recently.
Instead of playing a famous course the way the designed planned, Rick Shiels teed off from the 1st but trying to reach the 8th green. A 1,500 yard hole “par 10”.
An amateur challenged a pro to a round of golf with one catch: the pro had to use foam balls.
The European Tour challenged their pros to try to make a hole-in-one in 500 tries.
These are such simple ideas, but the content is some of the most fun, engaging stuff I’ve ever seen. And it showcases a course or a player in a totally new light.
So how does this translate to ski? One brainstorming session could probably generate a couple dozen better than these, but here’s what comes to mind right off the bat:
Like I said, none of those are completely brilliant, but hopefully you get where I’m going with this. Find a fun new way to experience the resort and you’ve give your guests a fun to way to experience it virtually.
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