A few weeks ago I published the top 100 lists for Facebook, Twitter, Instagram, and YouTube. While I love those lists, they represent the type of content on monitor year round.

Now, truth be told, some campaigns, the moment they are launched, are easy to predict as winner – big video series, amazing sunsets, deep pow – but others either break the mold of what resort content is or flat out surprise me with how successful they become.

This was especially true of YouTube. And this was especially true of last fall. Here are five such examples.

#1) Green Mountain Championships
In Colorado we had a disc golf course near our home. Having both loved playing ultimate frisbee in college, my wife and I would often toss the little one in her carrier and stroll out for a quick round.

It become a fun hobby, yet even with those fond memories I was surprised to see this – a video recap of a disc golf championship at Smuggler’s Noth – outperform dozens of incredible first snowmaking and fall leaves videos. A little reminder that even small, unknown niches can have loyal followings.

#2) “I Coast Park City”
I’ve shared this before but it’s worth another look because, quite honestly, it’s one of the most clever bits of resort content I’ve ever seen.

By bringing in sponsored riders/skiers and adding a layer of competition to the mix, Park City turned a boring family activity into a fun, cool reason to visit Park City.

#3) Top 10 Family Tips
Halley O’Brien continues to prove her versatility and talent as a storyteller. This video was no exception. Hanging with a few families, Halley created both a fun, engaging piece of content but one that directly addressed common questions.

The result not only has an incredibly long shelf life, but coming from someone other than the Whistler team also carries a bit more authenticity that it otherwise would have.

#4) Find What You’re Looking For
How do you combine puppy videos with a tour of your resort? You let the dog lead the way.

I love this simple, clever video from Arapahoe Basin. Every corner of the area is showcased in a way that feels a little less like marketing than you’re used to which, in turn, helps you remember it a little bit better.

#5) Winter Warriors
There are many ways to highlight pass products, but I really like how Blue added a touch of drama and let their most loyal passholders speak to their most loyal segment.

Solid b-roll, well-made interviews, a narrator with a baby soft voice combine to make a video that breaks the mold of pass promo videos but does so in a very, very good way.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.