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Facebook Top 25 Update – June 2011

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Slow summer growth continues but even that wasn’t enough to keep Copper Mountain and Alyeska climbing a spot a piece in the June update of the Top 25 Ski Resorts on Facebook list. Sadly, long time Top 25 member Loveland was passed this month by Beaver Creek, who took over the #25 slot. This month also saw the first ski resort hit 70,000 fans in Whistler as well as the new minimum fan count to be on the list raised to 15,000.

Another fun tidbit is that July will mark 1 year for both this list and the top 25 Twitter version. I’ll put together some new trends from all the data then. For now, here’s all the updates and details from the last month.

Facts and Figures
Total fans gained by top 25 resorts since May 9, 2011: 17,375
Average fan growth by top 25 resort: 2.47% (695 fans)
Average fan count of a top 25 resort: 28,767
Max fan growth: Northstar (6.00%), Jackson Hole (4.70%)
Min fan growth: Killington (0.85%), Mountain High (1.15%)
Combined fans of Top 25: 719,188

Copper Mountain (+1)
Alyeska (+1)
Beaver Creek (+1, previously out of top 25)
Killington (-1)
Winter Park (-1)
Loveland (-1, now out of top 25)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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