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Resorts Creep Closer to 100k Mark Behind 6.23% Facebook Growth

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Growth for ski resorts is still not what is was last year (near 13%) but still was able to eclipse the 6% mark, driving Facebook fan counts higher and higher. At the rate Mammoth and Whistler are climbing right now, one of them will likely hit 100,000 fans by March, unless Heavenly keeps up their growth from last month in which case they’ll hit the 100k mark by Christmas. Beaver Creek had their turn in early Fall, and now it’s Heavenly’s time to put some of their budget toward increasing fan counts, skyrocketing a whopping 83.10% during the last month. Lots of changes, lots of growth, and lots to report after the latest data pull for ski resorts on Facebook and the Top 25 list.

Also note that Facebook numbers and regional rankings for all ski resort social media dashboards are now updated as well.

Facts & Figures

  • Total new fans: 141,405 (up from 85,859 last month)
  • Growth: 6.23% (up from 3.97% last month)
  • Average Growth for Resorts Currently Open: 10.72%
  • Resorts with Pages: 431
  • Pages with 25,000+ fans: 12 (no change)
  • Pages with 10,000+ fans: 62 (up from 57)
  • Pages with 5,000+ fans: 128 (up from 121)
  • Fastest growth: Heavenly – 83.10%, Solitude – 56.42%, Sunshine Village – 53.80%

All the Changes to Top 25 List

  • Heavenly (+5)
  • Killington (+3)
  • Copper Mountain (+3)
  • Squaw Valley (+1)
  • Stevens Pass (+1)
  • Bear Mountain (-1)
  • Beaver Creek (-1)
  • Mountain High (-1)
  • Sunday River (-1)
  • Crystal Mountain (-1)
  • Mount Snow (-1)
  • Sugarloaf (-2)
  • Mount Hood Meadows (-2)
  • Jay Peak (-3)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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