NOTE: I’ve contacted a PR/communications person from The Canyons to get their marketing perspective on these improvements. Still waiting to hear back from them. I’ll post more info and our interview when they do.

The Canyons, UT just announced some major changes. Some of them make sense: enhanced snowmaking capacity and new gondola for easier mountain access for example. Others leave me scratching me head, like a new quad with heated seats and an orange, drop-down bubble that will shield the skiers from the cold.

Part of me just wonders how the ski community will react once they sit their derrieres down on the new chairs. It’s not to say that it won’t be helpful, heaven knows I spent many a cold lift ride wondering how the wind manages to make it through my jacket, but I just wonder if this upgrade will draw enough folks to make such an investment ever worth the cost. Especially at The Canyons, an area not known for abnormally cold temps.

The location in the resort also makes me wonder. True the new lift is going to be rather long, but starting from the base (I’ve seen rain at The Canyons base mid-season at least a half dozen times, in other words, not that chilly) to a random, not-too-popular peak. If they are enhancing their product offering, is this the best way to do it?

Thoughts?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.